Kia's Music-Loving Hamstars Named 1st "Rookie of the Year"
Since 2009 when they first announced the arrival of the funky Soul urban passenger vehicle, Kia Motors’ lovable hamsters have resonated with consumers and critics while entertaining the young and the young-at-heart in movie theaters, on television and across the web. Here at Briggs Auto – the leading Kia dealer in Kansas – we love the hamsters and can’t wait to see what they get into next. Recently, in recognition of the public’s quick embrace of the campaign, the Madison Avenue Advertising Walk of Fame honored Kia’s hamsters yesterday with its first-ever “Rookie of the Year” award.
“In just two years the hamsters have become pop culture icons and driven record sales for the Soul and the Kia brand,” said Michael Sprague, vice president, marketing & communications, KMA.
“The Soul and its advertising were designed to stand out in a sea of sameness, and this ‘Rookie of the Year’ honor is a tribute to the hamsters’ viral success and ability to grab the attention of consumers looking for something with a unique style and personality.”
All told, the “A New Way to Roll,” “This or That” and “Share Some Soul” campaigns have contributed to significant increases in consumer awareness, perception and consideration of the Kia brand in the U.S.
If you want to learn more about buying a new or used Kia in Kansas, stop by Briggs Auto or call to set up an appointment. Our sales team is standing by to answer any questions you might have about the new Kia Optima or any of the other great models we have available for sale at Briggs Auto. We care about your car shopping experience and it shows when you deal with us. Stop by or call today and experience the Briggs advantage for yourself.